BeyondTrust Tour
Working closely with BeyondTrust, we revamped their website with a different approach that merged both interaction design and development. The previous iteration of the tour page utilized large file formats which gave the freedom within the animations to tell detailed stories, but sacrificed optimization and mobile compatibility. We built a better solution.
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4 Month Project
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Lead Animator / Designer
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UX / Designer / Engineer / PM
Process
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How do we effectively communicate a diverse product offerings through a cohesive and engaging design language?
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An interactive product tour with reduced file sizes to reach more potential customers across various touchpoints.
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Optimized user experience with 36kb .json files instead of 14mb .gifs resulting in increased conversion rates across desktop, tablet and mobile.
The entire experience was storyboarded and iterated on to ensure we were telling not only a compelling story, but one that potential customer would resonate with to increase sale conversation rates.
Careful consideration was taken to understand how specific personas would navigate through the experience and hit ket touchpoints.
With the combo lock motif established as a cornerstone design element, we were challenged to expand that concept into an interactive tour product exploration screen.
Different design concepts were explored to abstractly represent the idea of security software that could relate to a wider audience.
Design worked closely with UX to better understand how users were navigating through the experience.
